MEDIA OFFER

The Sunny World Reader:

• The number of holiday makers in Central and Eastern Europe is rapidly increasing.
• According to the World Travel Tourist Council a 7% growth is expected per annum between 2006 and 2015.
• Distant places are becoming more and more fashionable, purchase power is increasing, language is less and less a barrier.
• There is a growing need from tourism professionals to acquire more and more information.
  

 Editorial overview

Destination Coverage
In each publication we select one country of the area and give an extensive coverage. Additionally other countries and places are presented after a careful selection. Apart from practical information readers can enjoy a mix of lifestyle, cultural and environmental features
Niche Markets
Sunny World regularly features niche travel markets of the given area.
Niche markets:

•  Adventure/Dive/Nautical
•  Active Vacations
•  All-inclusive resorts
•  Ecotourism
•  Golf/Tennis
•  Luxury travel/Cruises
•  Religious and Cultural Tourism
•  Spa Vacations
•  Romance/Weddings

Culture, festival
Special focus is given to culture and history. World Heritage places, cultural values, artists, museums, music, dance, fine arts, literature, theatre, folklore, traditions and festivals all play an important role.
Gastronomy
In all issues there is a section highlighting the cuisine of the given country with easy to prepare recipes. In some cases these is replaced with the coverage of a restaurant.
News

• Hot and new travel options
• Inauguration of hotels, cultural centers, etc.
• Profiles of hotel chains
• Airline news
• Coverage of tourist fairs
• Statistics, surveys

Sports, science
As part of the given culture exciting and unique sports are presented, as well as scientific discoveries and undersea patrimonies,
Tidbits
A section of curiosities wakens up interest to look after certain topics.
Permanent columns

• Editorial
• Industry news
• Airline News
• Gastronomy
• Culture
• Tidbits
• Convocations
• Subscriptions